From the 1,000 percent search frenzy when sell-out collaborations launch, to the sky-high resale value of Supreme-branded pieces, Supreme’s was the most wanted logo of 2018," according to the Lyst report.įormer British child actor James Jebbia started Supreme as a skateboarder brand in New York City in 1994, and it's made its way through skateboarding, hip-hop, sneaker and hipster culture ever since. "Supreme’s iconic red box logo is fashion’s hottest status symbol. On Tuesday, online shopping and research platform Lyst named Supreme the world's most powerful logo in its 2018 fashion report. Welcome to the hype economy, in which Supreme reigns.supreme. The 24-year-old is studying business administration at LaGuardia Community College in Queens, New York and works as a doorman in a co-op building near Brooklyn's Prospect Park. "It was a lifestyle and then it became a part-time job, and I can make a good income," Smith told ABC News. Now, Smith is also a part of the tribe of diehard fans ("hypebeasts") and entrepreneurs who make extraordinary profits in the Supreme economy of calculated sales, hype and exponential resale value. Smith's friends have been stockpiling gear like hoodies, sweaters, North Face jackets and sneakers from the brand for years.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |